400 Open
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400 Open
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Sponsorship & partnerships

Partner with The 400 Open

North Georgia's monthly pickleball tournament series. Put your brand in front of competitive players, their families and the community around them.

Start an inquirySee packages
  • From $500 per event
  • A tournament every month
  • 7 indoor courts, The Picklr Cumming

01 — The audience

Who you'll reach

The 400 Open is a competitive pickleball tournament series founded in North Georgia. Its mission is to bring together athletes, local businesses and the rapidly growing pickleball community.

Our tournaments emphasize fair competition, professional organization and a welcoming environment, with an experience that encourages players to return.

After a successful inaugural tournament, we are expanding our events and partnerships. That creates new opportunities for businesses to connect directly with players, spectators and the surrounding community.

We welcome partners from inside and outside the pickleball industry.

Our inaugural tournament · October 10-11, 2026

Registered players
162
Competing teams
98
Matches played
323
Competitive divisions
9
States represented
5
Guaranteed prize purse
$2,000

Next: Event #2, November 20-22, 2026, on 7 indoor courts at The Picklr Cumming. Then a new tournament every month.

02 — Why sponsor

Why sponsor The 400 Open

  1. 01

    Targeted community exposure

    Reach an engaged audience of competitive players, recreational athletes, spectators and their communities.

  2. 02

    Face-to-face with customers

    Booths and activations let you show products, run demos, hand out offers and build relationships in person.

  3. 03

    Defined digital deliverables

    Clear website, social media and email commitments that keep your brand in front of players beyond tournament weekend.

  4. 04

    A recurring series

    We run a tournament every month, so your brand gets ongoing recognition with returning players.

  5. 05

    Supporting local sports

    Your partnership funds organized competitive pickleball, tournament operations and a better player experience.

03 — Packages

Partnership tiers

Prices are per tournament. Each tier has a limited number of partners per event so every brand gets real visibility.

  • Bronze

    12 per event

    Community Partner

    $500per event

    An easy way to support local competitive pickleball and build awareness of your business.

    • Your logo in the sponsor section of the400open.com.
    • Your company name and website link in our online sponsor directory.
    • One dedicated Instagram Story about your business.
    • A tag in a group sponsor thank-you post.
    • A mention in one group sponsor thank-you email to our opted-in subscribers.
    • Promotional materials, coupons or branded giveaways handed out at the event (subject to approval).
    • Recognition as an Official Community Partner.

    Best suited for: Local restaurants, small businesses, service providers and brands new to the pickleball community.

    Inquire about Bronze

  • Silver

    6 per event

    Official Event Sponsor

    $1,000per event

    For businesses that want to meet players face to face and get stronger promotion.

    Everything in Bronze, plus:

    • Booth space for one tournament day, subject to venue approval.
    • One dedicated Instagram feed post about your brand, products or services.
    • Three Instagram Story placements during the promotion period.
    • Enhanced logo placement on our website with a direct link.
    • Featured placement in one collective sponsor email.
    • Your logo on digital event flyers and graphics created after you confirm.
    • Products, coupons or branded items in the player giveaways.
    • A mention in tournament announcements when they are scheduled and feasible.

    Best suited for: Retailers, fitness businesses, equipment companies, restaurants and local service providers looking for new customers.

    Inquire about Silver

  • Gold

    4 per event

    Premier Tournament Partner

    $2,500per event

    A high-visibility partnership that puts your business in front of our players before, during and after the tournament.

    Everything in Silver, plus:

    • Premium booth space for all three tournament days, subject to venue approval.
    • Two dedicated Instagram feed posts.
    • Six Instagram Story placements during the promotion and tournament period.
    • A featured sponsor spotlight on our website: logo, business description and a direct link.
    • Two dedicated sponsor emails to our opted-in subscribers, with your brand and an offer or message.
    • Prominent placement on digital tournament flyers and promotional graphics.
    • One division sponsorship included, advertised as “[Company Name] Division Sponsor”.
    • Company signage at a designated tournament location, subject to venue approval.
    • Your logo or brand in one tournament recap or highlight video.
    • Priority consideration for future sponsorship opportunities.
    • A post-event report showing the placements delivered.

    Best suited for: Regional businesses, paddle manufacturers, sports retailers, physical therapy practices, auto dealerships and established consumer brands.

    Inquire about Gold

  • Platinum

    2 per event

    Premier Partner

    $5,000per event

    Our highest-level shared partnership, for companies that want a major role in the growth of The 400 Open.

    Everything in Gold, plus:

    • Premier Partner recognition across tournament marketing materials.
    • Top-tier logo placement on the400open.com, with a featured partnership description and a direct link.
    • Premium activation space for the whole event, subject to venue approval.
    • Three dedicated Instagram feed posts, including at least one Reel-style video.
    • Ten Instagram Story placements during the promotion period.
    • Three dedicated marketing emails about your business, promotions or services, sent to our opted-in subscribers.
    • Premium placement on event banners, signage and digital promotional graphics.
    • Featured recognition in the official recap or highlight video.
    • A branded giveaway, product demonstration or participant activation.
    • Award presentation at a designated medal ceremony.
    • A co-branded campaign developed with tournament management.
    • Priority consideration for future partnerships and for category exclusivity.
    • A post-event report showing the placements delivered and the engagement we measured.

    Best suited for: Established regional and national brands that want a long-term connection with the competitive pickleball community.

    Inquire about Platinum

Title Sponsor

1 per event

The 400 Open presented by[Your Brand]

By proposal

Our top partnership: your brand becomes part of the tournament's name.

Guaranteed category exclusivity

Paddlemania is Title Sponsor of Event #2. Title is open from Event #3 on.

Request a title proposal

Everything in Platinum, plus:

  • Event naming, “The 400 Open presented by [Your Brand]”, on the400open.com, the pickleballtournaments.com listing, social posts, marketing emails, signage and the recap video.
  • Guaranteed category exclusivity for the event. No competing brand in your category will be a sponsor.
  • A full-width title placement at the top of the event page and in every marketing email for that event.
  • Logo on the awards backdrop and in medal-ceremony photos.
  • Welcome remarks or award presentation at the medal ceremony.
  • First right of refusal on the Title Sponsorship of the next event.

04 — Compare

Every tier, side by side

Swipe to compare

Sponsorship tiers compared, benefit by benefit
BenefitBronze$500Silver$1,000Gold$2,500Platinum$5,000TitleBy proposal
Partners per event126421
Event naming (“presented by”)Not includedNot includedNot includedNot includedIncluded
Category exclusivityNot includedNot includedNot includedPriorityGuaranteed
Website logoIncludedEnhancedSpotlightPremiumTitle band
Instagram feed postsGroup123 (incl. Reel)3+ (incl. Reel)
Instagram Stories1361010+
Dedicated marketing emailsNot includedNot included233 + in every event email
Group sponsor email1FeaturedIncludedIncludedIncluded
Tournament boothNot included1 day3 daysPremium, all eventPremium, all event
Division sponsorshipNot includedNot included1 included1 included1 included
Tournament signageNot includedNot includedIncludedPremiumPremium + awards backdrop
Highlight videoNot includedNot includedIncludedFeaturedFeatured
Branded activationNot includedLimitedIncludedPremiumPremium
Medal ceremonyNot includedNot includedNot includedAward presentationRemarks + presentation
Post-event reportNot includedNot includedIncludedIncludedIncluded

Each tier includes everything in the tiers below it, except where a placement is listed as an upgrade.

05 — Season packages

Commit to more, save more

  • 10% off

    3 events

    Off the per-event price.

  • 15% off

    6 events

    Off the per-event price, and next season's price locked in.

Title Sponsors who commit to 3 or more events receive multi-event pricing as part of their proposal.

Add-ons

Add to any package

Available with any tier, or on their own.

  • Court sponsor

    Your name and logo on a court

    $300per event

  • Division sponsor

    “[Company] Division Sponsor”. One included at Gold and above

    $350per event

  • Awards ceremony sponsor

    $750

  • Prize purse sponsor

    By proposal

06 — Custom and in-kind

Partner with product, not just cash

Products or services can count toward sponsorship value at a mutually agreed valuation. If your business has a specific marketing goal, we'll build a partnership around it.

Propose a custom partnership

We welcome custom arrangements involving

  • Tournament merchandise, apparel and hats
  • Paddles, balls and athletic equipment
  • Food, refreshments and player hospitality
  • Prize money and division sponsorships
  • Raffle prizes and player giveaways
  • Photography, videography and event production

07 — Our partners

In good company

The brands that have backed The 400 Open so far.

08 — The fine print

Partnership details

  1. 01Packages cover one tournament unless otherwise agreed in writing. Prices are per event, in USD.
  2. 02Payment is due before the event. Logos and creative are due 21 days before the event so they appear in all promotion.
  3. 03Partner spots per tier are limited and confirmed in the order agreements are signed.
  4. 04All deliverables depend on enough lead time, venue approval where needed, and a final written agreement.
  5. 05Marketing emails go only to people who opted in to receive them. Sponsors do not receive participant contact information.
  6. 06Digital placements and recognition don't guarantee a specific number of impressions, sales, leads or attendees.
  7. 07We honor existing sponsorship rights and category exclusivity.

09 — Become a partner

Let's talk

We'd love to work with your business and build a partnership that gives real value to your brand and to our growing pickleball community.

EventsOptional

Pick any that interest you.

Your goals, products, or anything we should know.

We reply within two business days.